The article discusses the impact of the formation of a digital platform in the public administration system on the nature of the management tasks of strategic planning. The mainaspects of the assessment of changes in the spectrum and content of strategic planning tasks due to the digitalization of management technologies are formulated. The composition of the tasks of strategic planning is described taking into account the state of the current institutional base. The possibilities of using formalized methods for solving them within the framework of a digital platform for supporting public administration are identified.

Purpose: the formation of the information society is associated with the development and implementation of a wide range of end-to-end digital technologies in various areas of public life and business. Modernization of information technology along with a general change in the conditions for the development of socio-economic systems determines the corresponding changes in methods and mechanisms of public administration. In this regard, the main goal of the work is to study aspects of the impact of digital transformation on the composition and characteristics of strategic planning tasks.

Methods: the study was carried out based on a systematic approach to the study of socio-economic systems and processes using the methods of logical and comparative analysis, methods of statistical analysis of indicators of the functioning of the strategic planning system in the Russian Federation, providing the necessary depth of consideration of scientific problems.

Results: the author presented an analysis of scientific and practical publications on the research topic, as well as the composition, functional and substantive capabilities of an automated information system for supporting strategic planning. The results of data processing of official statistical and management reporting in the field of development and implementation of strategic planning documents are presented. This made it possible to determine approaches to assessing the composition and characteristics of strategic planning tasks in the context of the formation of a digital public administration platform, to propose a compositional scheme for describing the relationship between the composition and content of planning tasks with a system of strategic planning documents.

Conclusions and Relevance: the materials presented in the article make it possible to identify the current problems of implementing the strategic management methodology into the regulatory practice of public administration bodies, to substantiate the directions for improving the methodology and strategic planning tools, including through the correction of specifications and formalization of planning tasks in the context of the formation of a digital public administration platform.

Purpose: the main goal of the work is to study conceptual approaches to the essential basis, architectonics and conditions for the formation of intelligent companies, as well as to identify criteria for assessing the maturity of intelligent systems at micro and macro levels.

Methods: the study is based on a systematic approach to the understanding of intellectual capital, which defines it as a complete structured system, which is the basis of an intellectual company. The concept of intellectual organization was considered in logical connection with the concept of learning organization, which, in turn, was the result of the evolutionary development of the theories of human and intellectual capital, organizational culture, the theory of network organization.

Results: the analysis of conceptual approaches to the interpretation of the basic categories of research – "intellectual capital" and "intellectual company". The conceptual scheme is presented and the structural and functional analysis of intellectual organization is carried out. Conditions of formation of the intellectual company are revealed, the contour of application of intellectual systems in a number of spheres of economic activity is outlined. Examples of foreign and Russian companies positioning themselves as intellectual are given. A review of methodological approaches to assessing the maturity level of intellectual systems of companies with the possibility of building national and global ratings of intellectual companies. The assessment of a real situation on indicators of intellectual assets of the Russian companies at the national and global levels is given. The measures aimed at Russia becoming one of the leaders of intellectual progress are proposed.

Conclusions and Relevance: in the context of the growing intellectual trend of the global economy, Russia has no other way than the way of intellectualization of the national economy, the key resource of which is the human intellect. The increase in the number of companies implementing the latest technological solutions in their business processes, expanding the scope of application of intelligent systems in their production activities, creating and maintaining an intellectual culture of work focused on meeting the needs of modern society, including innovative products, is certainly the measure that can bring the country into the mainstream of technological progress.

At the same time, the analysis of Rospatent data shows an ambiguous situation: in 2018, the marked increase in patent activity occurred at the expense of Russian applicants only in respect of industrial designs, in respect of utility models and patents for inventions – a significant backlog from foreign applicants. In the globalaspect, the gap in Russia's patent activity from foreign countries is even more threatening. All this makes urgent measures to stimulate the activity of Russian companies to increase their intellectual assets and increase their competitive power in the intellectual property market.

If the general purpose of all work is to study problems of development and implementation of strategic programs of STD in regions of the Russian Federation with different level of modernization, at the first stage the question of organization of work in regions with external, infocommunicative side was raised, and at the second stage from subjective position, on the basis of assessment of the situation from the social and organizational side. Hence the similarities and differences in methodology, methods and outcomes at each stage. Each of them is of interest in assessing the work in this direction, but the comparison of the data obtained is of particular importance. If the first phase involved work to inform the public and potential participants about the forthcoming work on the STD and, Accordingly, on the readiness of the authorities and management to implement it on the materials of remote analysis of official sites of the regions, The second phase focused on finding out: How it is perceived by specialists in terms of creating a favourable social and organizational environment in the regions for the implementation of the adopted strategies.

Purpose: obtaining an assessment of the readiness of regional authorities to create favorable social and organizational conditions for successful activities according to certain criteria and elements of innovative and technological systems.

Methods: the methodology of the study takes into account the logic and content of the elements of the first stage of the program, but it is markedly different from them. General is the setting of the problem, the presence of related elements of the program (problem, object, subject, hypotheses, goal and tasks, nevertheless there is a difference in methods and procedures), in terms of using empirical scales and interpreting the results. However, if at the first stage the main method was remote (in this sense anonymous) scanning and analysis of data from official sites of authorities and administrations in the selected regions according to the criterion of the level of their sociocultural modernization, at the second stage the main method was personal remote interviews of qualified specialists about the real situation and potential to solve the outstanding issues in the social and organizational plan.

Results: the tasks set by the Decrees will be difficult to solve positively without the organization of systematic sociological support for the implementation of the innovation policy of the SSTD of the Russian Federation in the regions as a link of feedback and corresponding organizational outputs on the materials of such studies.

Conclusions and Relevance: at the first stage we concluded that the implementation of the Strategic Documents on the Implementation of Innovation Policy of the SSTD of the Russian Federation requires taking into account the state of affairs in regions with different levels of sociocultural modernization and proved this situation on the materials of remote analysis of official sites of their management and the allocation of various barriers as a subject of research and practice. At the second stage, we have shown that the problem is not only the differences between regions and barriers, but also the ability of authorities and administrations to adequately assess their contribution to the process of modernization of the country, and to overcome barriers by creating a favorable social and organizational environment. Today in the surveyed regions the orientation not on the case, as experts note, but on "good reporting".

Purpose: the purpose of this article is to consider the usage of targeted methodological and organizational methods of complex socio-economic development management, as well as to research the practice of developing national-scale projects and programs.

Methods: the methodology of the study is based on the theoretical foundations of target processes management for solving complex development problems, system analysis methods, research of operations and economic analysis of complex system development.

Results: consideration of the implementation experience of the Russian Federation national projects and programs since 2005 helps to identify both advantages and disadvantages in solving social and economic problems. Organizational and methodological shortcomings of national projects development, as well as estimation of limitations and difficulties for complete goals achievement in the chosen case projects have been presented.

Conclusions and Relevance: the presented national projects aimed at achieving the goals of the May Decree of the President of the Russian Federation should serve as a guide for the concentration of financial, logistical and intellectual resources to solve national large-scale complex problems. Methodological and organizational shortcomings in the national projects launching, which create significant risks to successful and on-time achievement of the national goals specified in the President’s Decree, were noted.

Purpose: it is to determine the most important factors that condition the ability of an enterprise to successfully implement the big data as a new economic resource.

Methods: the methodological foundation of this research is the analytical framework of the resource-based view, which is applied to highlight the most important factors of the organizational capacity for the implementation of big data into economic activity. These factors are classified by blocks of internal factors of the organizational capacity in two hierarchical levels (organizational and individual). The study is based on the primary information obtained through a survey in the form of semi-structured interviews of managers and experts of the companies pioneering in implementation of big data.

Results: a based on the analysis of scientific publications in accordance with positive and normative approaches to the understanding of big data, the concept of "big data" as an economic resource is developed. Its attributes are identified with emphasis on the heterogeneity of big data which allows filtering information about the subsystems of a complex economic system representing the modern enterprise. This information cannot be obtained from traditional sources of economic data. By systematizing the primary information on the projects of implementation of big data into economic activity by foreign companies by applying the analytical framework of the resource-based view, the key conceptual factors of the organizational capacity for the use of big data and relationship among significant factors have been identified. These key internal factors emerge as a result of the revolution in information technology and represent the necessary condition to ensure the transformation of the analytical procedures for decision making at the corporate level based on big data. The study reveals that sufficient condition represents a system of intangible resources and organizational capabilities, the most important of which is the capability to coordinate data processing and analysis. This capability, in a system with the other key organizational level capabilities, enables the integration of analytical and data processing technologies, on the one hand, and individual competencies of employees, on the other.

Conclusions and Relevance: the implications of this study are aimed at researchers studying the problems of the information and networked economy, and practitioners of the Russian companies that are implementing or consider the implementation of the big data into economic activity. In business perspective, the most important implication of this research is that effective implementation of big data is not a technical challenge but an organizational and economic one. The basis of the organizational capacity for the implementation of big data is information resources, human resources and corporate culture and systems (technologies) for data processing and analysis.

Purpose: this study aimed to examine the factors affecting millennial consumers’ demand for halal labeled bakery products (sweet bread).

Methods: this research used a quantitative approach to estimate the dominant factors affecting Muslims’ demand, based on multiple regression analysis using the Ordinary Least Square (OLS) method.

Results: (1) The prices and income had a positive and significant effect on millennial consumers’ for halal-labeled bakery products. (2) The halal issue had a positive but insignificant effect on millennial consumers’ demand for halal-labeled bakery products. (3) millennial consumers’ demand for halal-labeled bakery products did not vary depending on taste and method of payment.

Conclusions and Relevance: the price was a determinant factor in the demand for halal bakery products. So we recommend that millennial consumers should consider both bread price and quality and whether it is halal or not. The halal concern had actually a positive but insignificant effect, because millennial generation students are expected to pay more attention to the halal issue by considering halal labeling and composition of bakery products (sweet bread) and by having knowledge of halal products.

Purpose: the main purpose of this article is to improve forecast-oriented management of the segmentation of regional labour markets for the professions that are in greatest demand in the main groups of the All-Russian Classifier of Occupations. The following tasks should be addressed towards this goal: 1) to group Subjects of the Russian Federation and identify, on forecast basis, the influence factors behind the dynamics of the vacanciesposted; 2) todevelopatoolkitandprioritisetheinfluencefactorsestablishedandtheirinter-relationshiplevel; 3) to preparegroupingsof the regions with the maximum number of vacancies posted in the All-Russian Database of Vacancies for the most needed professions, specialities, and occupations as per the ОК 010-2014 All-Russian Classifier of Occupations using the results of two waves of longitudinal investigation; 4) to justify the methodology and toolkit for calculating the integral ratings of Subjects of the Russian Federation; 5) to find out, on an expert basis, the level of high technology employers’ interaction with job centres; and 6) to summarise the instrumental and methodologicalaspects developed and the proposed measures for qualification-based management of the segmentation of regional labour markets.

Methods: this article is based on the introduction of elements of a forecast-oriented approach to employment support using the results of regular monitoring efforts by the Russian Ministry of Labour in this area.

Results: the article shows that the increase in the number of the vacancies posted by employers in the “Work in Russia” All-Russian Database of Vacancies results from their active engagement with job centres, raises the level of the realisation of businesses’ needs for skilled and professional employees and relieves tensions in regional labour markets. Support of employment is closely related to labour productivity growth, particularly in high technology sectors.

Conclusions and Relevance: the materials discussed in the article present elements of forecast-oriented management of job centres aimed at regional labour markets’ segments for the professions and skilled levels required by them. The studies presented develop labour market economics with a view to better regulation of demand for and supply of employees with the required qualifications in the light of the current challenges, including the digitalisation of the economy. The practical use of the results of this article will help update the practice of management of the employment authorities at the federal, inter-regional and regional levels in the light of the results of the “Labour Productivity and Support of Employment” national project that is being implemented.