ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES
Abstract
Effective country and enterprise economic management determines survival of dozens thousand Russian enterprises under market economics conditions any time, but management on the basis of marketing elements gains particular importance during crises. Anti-crisis management is a complex preventive management model created and functioning to neutralize or mitigate crisis phenomena. Different anti-crisis management theoretical and practical concepts used in the world are discussed and compared along with the management research approaches. Described in the article is author’s approach to anti-crisis enterprise management based on the need for enterprise to study relations between certain marketing elements and project efficiency indices and to take them into account.
About the Author
A. V. Trapitsyn
non-profit partnership «Self-Organization of Arbitration Managers under the Chamber of the Russian Federation»
Russian Federation
Russian Federation
Chairman of the non-profit partnership «Self-Organization of Arbitration Managers under the Chamber of the Russian Federation», Master of Economics
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Review
For citations:
Trapitsyn A. ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES. MIR (Modernization. Innovation. Research). 2011;2(3(7)):74-77. (In Russ.)
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