Preview

MIR (Modernization. Innovation. Research)

Advanced search

ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES

Abstract

Effective country and enterprise economic management determines survival of dozens thousand Russian enterprises under market economics conditions any time, but management on the basis of marketing elements gains particular importance during crises. Anti-crisis management is a complex preventive management model created and functioning to neutralize or mitigate crisis phenomena. Different anti-crisis management theoretical and practical concepts used in the world are discussed and compared along with the management research approaches. Described in the article is author’s approach to anti-crisis enterprise management based on the need for enterprise to study relations between certain marketing elements and project efficiency indices and to take them into account.

About the Author

A. V. Trapitsyn
non-profit partnership «Self-Organization of Arbitration Managers under the Chamber of the Russian Federation»
Russian Federation

Chairman of the non-profit partnership «Self-Organization of Arbitration Managers under the Chamber of the Russian Federation», Master of Economics



References

1. Варга Е.С. Экономические кризисы. Избранные произведения. М.: Наука, 2008. – 432 с.

2. Воронина В.М. Превентивное антикризисное управление промышленным предприятием на основе диагностики: автореф. … д-ра эконом. наук. СПб., 2009. – 35 с.

3. Карпушенко П.Б. Маркетинговая деятельность компаний в условиях кризисных ситуаций: автореф. … канд. эконом. наук. М., 2006. – 19с.

4. Меньшикова М.А. Система постоянного внутреннего мониторинга лесопромышленной

5. корпорации // Эффективность работы предприятий и предпринимателей лесного сектора экономики / Науч. тр. – Вып .336. М.: ГОУ ВПО МГУЛ, 2007. – 452 с.

6. Митчелл У.К. Экономические циклы. Проблема и ее постановка. М., 2009. – 387 с.

7. Трахтенберг И. Капиталистическое воспроизводство и экономические кризисы. М.: Политиздат, 2004. – 200 с.

8. Meyers G.C. When It Hits the Fan. Managing the Nine Crises of Business / G.C. Meyers, J. Holusha. London: Unwin Hyman, 2006. – 271 p.

9. Mitroff 1.I. Crisis Management. A Diagnostic Guide for Improving Your Organization’s Crisis-Preparedness. San-Francisco: Jossey-Bass Publishers, 2009. – 139 p.


Review

For citations:


Trapitsyn A. ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES. MIR (Modernization. Innovation. Research). 2011;2(3(7)):74-77. (In Russ.)

Views: 607


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.


ISSN 2079-4665 (Print)
ISSN 2411-796X (Online)