VENTURE INNOVATIVE COMPANY DEVELOPMENT STRATEGY
Abstract
Innovative companies, venture companies included, serve as locomotives of the growth of national economics. However, they are formed and operate under conditions of uncertain external and internal environment; therefore, certain strategic issues of their development can not be
addressed proceeding from traditional methods based on cash-flow discounting models. Best venture innovative company development strategy may be worked on the basis of the strategic capabilities method in conjunction with the theory of games and the real options approach. This is an incessant innovation method that unites approaches based on external and internal environment factors.
About the Author
A. V. Apollonov
Moscow International Higher School of Business (MIRBIS), Sistemnaya Integratsiya, Ltd.
Russian Federation
Russian Federation
Competitor or Scientific Degree, Finance Director
References
1. Дамодаран Асват. Инвестиционная оценка: инструменты и методы оценки любых активов. М.: Альпина Бизнес Букс, 2004.
2. Петросян Л.А. и др., Теория игр: учеб. пособие для ун-тов. М.: Высшая школа, 1998.
3. Портер, Майкл, Э. Конкуренция: пер. с англ. М.: Издательский дом «Вильямс», 2003.
4. Хамел Г., Прахалад К.К. Конкурируя за будущее. М.: Олимп-Бизнес, 2002.
5. Рубин Ю.Б., Чугунов А.Г. Методическое руководство по изучению курса «Стратегическое управление»: учебно-методическое пособие. М.: Московская финансово-промышленная академия, 2005.
6. Рудых Д.В. Генезис глобального экономического кризиса и проблематика управления социально-экономическими системами // Финансовый Бизнес (Аналитический журнал по финансам и экономике). – 2009. – № 2 (139). – С. 52–56.
7. David J. Teece, Gary Pisano, Amy Shuen, Dynamic Capabilities And Strategic Management; Strategic Management Journal (August 1997), pp. 509–533.
8. Adam M. Brandenburger, Barry J. Nalebuff. The Right Game: Use Game Theory to Shape Strategy. Harvard Business Review, July-August 1995.
Review
For citations:
Apollonov A. VENTURE INNOVATIVE COMPANY DEVELOPMENT STRATEGY. MIR (Modernization. Innovation. Research). 2011;2(2(6)):88-91. (In Russ.)
Views:
581
Email this article 