MARKETING PLANNING AS KEY FACTOR OF ENTERPRISE STRUCTURE COMPETITIVENESS

E. V. Omelchenko; O. B. Repkina

MIR (Modernization. Innovation. Research)
MIR (Modernizaciâ. Innovacii. Razvitie)

ISSN 2079-4665 (Print)
ISSN 2411-796X (Online)

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Omelchenko E., Repkina O. MARKETING PLANNING AS KEY FACTOR OF ENTERPRISE STRUCTURE COMPETITIVENESS. MIR (Modernization. Innovation. Research). 2012;3(3(11)):20-26. (In Russ.)

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ISSN 2079-4665 (Print)
ISSN 2411-796X (Online)

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About the Authors

E. V. Omelchenko
Russian Entrepreneurship Academy
Russian Federation

Doctor of Economic Sciences, Professor, Russian Entrepreneurship Academy

O. B. Repkina
Russian Entrepreneurship Academy
Russian Federation

Candidate of Economic Sciences, Assistant Professor, Russian Entrepreneurship Academy

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