Systematization of Methods to Counteract Counterfeiting of Premium Brands

I. P. Shirochenskaya; G. S. Timokhina; A. V. Shishkin; I. A. Koryagina; A. N. Beketov

MIR (Modernization. Innovation. Research)
MIR (Modernizaciâ. Innovacii. Razvitie)

ISSN 2079-4665 (Print)
ISSN 2411-796X (Online)

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Shirochenskaya I.P., Timokhina G.S., Shishkin A.V., Koryagina I.A., Beketov A.N. Systematization of Methods to Counteract Counterfeiting of Premium Brands. MIR (Modernization. Innovation. Research). 2022;13(1):94-110. (In Russ.) https://doi.org/10.18184/2079-4665.2022.13.1.94-110

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ISSN 2079-4665 (Print)
ISSN 2411-796X (Online)

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About the Authors

I. P. Shirochenskaya
Plekhanov Russian University of Economics
Russian Federation

Irina P. Shirochenskaya - Associate Professor of the Marketing Department, Plekhanov Russian University of Economics, Candidate of Economic Sciences, Associate Professor.