INNOVATION DIFFUSION THEORY MAIN DEVELOPMENT STAGES
Abstract
Abstract: Main innovation diffusion development theory stages are: Rogers model of moving new products to the market including characteristics of its segments; mathematic substantiation of this model by Bass; Moor model taking into account gaps between adjacent market segments; Goldenberg model making it possible to predict sales drops at new product life cycle initial stages. It is reasonable to use this theory while moving innovative products to the market.
About the Authors
S. V. Lisafiev
ГОУ ВПО Московский Государственный Университет Инженерной Экологии
Russian Federation
Russian Federation
V. D. Sekerin
ГОУ ВПО Московский Государственный Университет Инженерной Экологии
Russian Federation
Russian Federation
References
1. Rogers E.M. Diffusion of innovations (4th ed.). New York: The Free Press, 1995.
2. Bass F.M. A New Product Growth Model For Consumer Durables // Management Science. –
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4. Мур Джеффри А. Преодоление пропасти: маркетинг и продажа хайтек-продуктов массовому потребителю: пер. с англ. М.: Издательский дом «Вильямс», 2006. – 368 с.
5. Goldenberg Jacob, Barak Libai, Eitan Muller. 2002. Riding the saddle: How cross-market
6. communications can create a major slump in sales // Marketing. – № 66 (2). – С 1–16.
Review
For citations:
Lisafiev S., Sekerin V. INNOVATION DIFFUSION THEORY MAIN DEVELOPMENT STAGES. MIR (Modernization. Innovation. Research). 2011;2(4(8)):74-77. (In Russ.)
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