GROWING COMPANY LIGHTENING ANALYSIS AND RISK MANAGEMENT

Abstract

Lightening analysis of a company consists in studying relations between the company life stages and those of the companie’s product and niche. The lightening analysis is discussed for the company growth stage. One of the main parts of the analysis is diagnosis of the company resulting in
the situation to be attributed to either «at present everything is good» or «at present not everything is good» and «at present everything is bad». Dependinng on the diagnostics, respective measures are to be taken. 22 typical relations between elements of the «enterprise-marrket-product»
complex are brought about along with preliminary diagnostics of the main problems and risks for the enterprise and recommendations. Lightening analysis efficiency is confirmed with a particular company activity example.