MAIN PROBLEMS OF RUSSIAN INDUSTRIAL MARKET RELATIONS MARKETING
Abstract
While evaluating business partners networking effectiveness, one comes across many problems. Approaches to solve main problems are
examined. Basic factors that infl uence the value of market relationships are identified along with a system of network business entities interaction indicators. The growth of the satisfaction of stakeholders with the market network structure is to be recognized as general criterion of the effectiveness of interaction between business partners within the network.
Keywords
market,
marketing,
relationship,
ARA model,
value,
business partner,
network,
efficiency,
stakeholder
About the Authors
D. V. Lisafyeva
Moscow State Engineering Ecology University
Russian Federation
Assistant Lecturer, Moscow State Engineering Ecology University
Russian Federation
Assistant Lecturer, Moscow State Engineering Ecology University
V. D. Sekerin
Moscow State Engineering Ecology University
Russian Federation
Doctor of Economic Sciences, Professor, Chair Head, Moscow State Engineering Ecology University
Russian Federation
Doctor of Economic Sciences, Professor, Chair Head, Moscow State Engineering Ecology University
References
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Review
For citations:
Lisafyeva D., Sekerin V. MAIN PROBLEMS OF RUSSIAN INDUSTRIAL MARKET RELATIONS MARKETING. MIR (Modernization. Innovation. Research). 2012;3(1(9)):25-27. (In Russ.)
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