PROGRAM GOALS MANAGEMENT OF THE ENTITIES: OPPORTUNITIES AND PROSPECTS OF ADAPTATION TO CONDITIONS OF THE TRANSITIONAL ECONOMY

The subject / topic. The relevance of this study is due to the fact that the current strategic goal of Economic Development is to create conditions that will ensure high and stable economic growth of the country and its socio-economic systems. One of the most effective tools for achieving the above goal should be the process of implementation-oriented management in the social and economic systems of the national economy, as they are a key factor in increasing the competitive advantages such as cost reduction, quality improvement, development of new markets, improve the country's image. This article discusses the features of the application program and target planning to company management, is an example of implementing and using techniques "Lean Production" in one of the domestic enterprises using program-target method.

The purpose / objectives. The purpose of this article is to justify the strategic priorities of sustainable economic growth and social and economic systems of the national economy.

Methodology. Methodological basis of this article are the comparative and economic-statistical methods of analysis.

The Results. As part of the presentation of the article the author has been found that in the current climate of uncertainty and risk for Russian business to the fore issues that previously were not so relevant: how to be built business processes; which represent the optimal organizational structure; how to create a functioning system of quality management; what must be done to reduce the unit costs of production without compromising the quality of the products; how to motivate employees to achieve their goals. All of the above it is the projection of the same problem the effective development and implementation of the planned development strategy based on Management by Objectives.

Conclusions / significance. Management of enterprises in the real sector of the economy in modern conditions should be based on synergies methodological principles of market and state regulation, with increased use of methods focused on the long term. By such methods, in particular, should include the methods of business planning. The importance of planning methods has increased steadily, but in modern conditions gets a new quality content that refl ects the phased development plan targeted action to ensure that the desired state of the enterprise as a socioeconomic system. This in turn points to the need to ensure that new scientific technologies, procedures and techniques of planning, which can be designed to ensure a relatively stable crisis-free development of the enterprise. The practical application of the results of this work will improve procedures for forecasting and planning the strategic development of an economic complex in view of the current economic and social trends. 

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