The system of categorical and conceptual apparatus of the subject area "external consumers of the organization"
https://doi.org/10.18184/2079-4665.2026.17.2.287-304
Abstract
Purpose: to develop categorical and conceptual apparatus for the subject area "external consumers of the organization", reflecting its basic study aspects, a system of concepts, most fully and accurately describing this phenomenon, as the foundation of a future theory.
Methods: in terms of bibliographic research, elements of a systematic review method were used; in terms of developing the conceptual apparatus, the categorical and systemic triad network method was used in the article.
Results: the research allowed obtaining the following results: 1) key categories and concepts that describe the subject area "external consumers of the organization" at the level of fundamental aspects of the study have been identified; 2) a model of the categorical and conceptual apparatus of the subject area as an ordered system of interconnected concepts has been developed. Examples of identifying new knowledge about the object are presented through the description of triads, complexes, and chains of triads of the model. The intermediate result of the study is a map of the terminological apparatus of the organization's external consumers extracted from scientific literature which allowed evaluating the content, completeness, elaboration and systematization of the theoretical aspects of the subject area at the time of the research.
Conclusions and Relevance: the developed triad network model integrates the conceptual apparatus of the subject area into a system of categories and concepts about external consumers of the organization that are united by a logical sequence, which most fully and accurately describe this phenomenon. This allows us to reduce the gap between theoretical understanding of the phenomenon and actively developing practice, create a foundation for scientifically grounded methods of managing relationships with external consumers, and ensure greater clarity in scientific discussions.
About the Author
A. S. Rymareva
Independent researcher
Russian Federation
Competing Interests:
Russian Federation
Anna S. Rymareva, Candidate of Economic Sciences; brand-pilot, marketing consultant, business practice teacher
Researcher ID: NZO-4634-2025
Saint Petersburg
Competing Interests:
The authors declare that there is no Conflict of Interest.
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For citations:
Rymareva A.S. The system of categorical and conceptual apparatus of the subject area "external consumers of the organization". MIR (Modernization. Innovation. Research). 2026;17(2):287-304. (In Russ.) https://doi.org/10.18184/2079-4665.2026.17.2.287-304
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