Traditional values and labour attitudes of Russian youth in the context of modernization processes

Purpose: to determine the value and labour orientations of Russian youth in the context of current modernization of the society.

Methods: the methodology is based on the integrated application of general scientific methods (analysis, synthesis, systems approach) and specialized sociological techniques. The empirical base consisted of a survey of the representative sample of Penza Oblast youth followed by a statistical data analysis, comparative intergenerational analysis of semi-structured interviews with the youth to identify qualitative characteristics of value transformations.

Results: the study confirms the adaptive transformation of traditional orientations across different generations of youth in the context of economic modernization and digitalization. It clarifies the mechanism for selective continuity of values, ensuring the integration of traditional attitudes into modern work strategies without losing core cultural patterns.

Conclusions and Relevance: the study refutes the hypothesis of generational conflict of values, demonstrating adaptive transformation of traditional youth orientations. Synthesis of traditional (stability, duty, respect) and modern (flexibility, self-realization) values is identified, shaping work strategies without breaking with cultural patterns. An evolution of value orientations is established, from idealism (Generation A) through pragmatism (Z) to ethical-practical synthesis (Y), reflecting natural process of socialization. The results provide an analytical basis for developing targeted public policy in education, human resources management, and implementation of national projects, considering value profiles of young people. The research prospects include studying the mechanisms of adaptive value transformation, analyzing the translation of traditional patterns in the digital environment, and comparative studies of intergenerational dynamics in different sociocultural contexts.

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