CONSTRUCTION INDEX OF CONSUMER LOYALTY
Abstract
The paper is devoted to questions of creation indexes of consumer loyalty as factor of formation effective marketing strategy of advance of production by the enterprises functioning in the conditions of the high competition.
About the Author
D. V. Lisafyeva
Moscow State Engineering Ecology University
Russian Federation
Assistant Lecturer
Russian Federation
Assistant Lecturer
References
1. Розенспен А. Исповедь одержимого эффективностью. М. : Ин-Октаво, 2005. – 368 с.
2. Harvard Business Review, «Do Rewards Really Create Loyalty?» May-June 1995. – http://hbr. org/1995/05/do-rewards-really-create-loyalty/ ar/1
3. Цысарь А.В. Лояльность покупателей: основные определения, методы измерения, способы управления // Маркетинг и маркетинговые исследования. – 2002. – № 5. – 83 с.
Review
For citations:
Lisafyeva D.V. CONSTRUCTION INDEX OF CONSUMER LOYALTY. MIR (Modernization. Innovation. Research). 2013;4(2(14)):38-39. (In Russ.)
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