Digital brand image management based on feedback loops

N. I. Ivashkova; G. S. Timokhina; I. P. Shirochenskaya

MIR (Modernization. Innovation. Research)
MIR (Modernizaciâ. Innovacii. Razvitie)

ISSN 2079-4665 (Print)
ISSN 2411-796X (Online)

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Ivashkova N.I., Timokhina G.S., Shirochenskaya I.P. Digital brand image management based on feedback loops. MIR (Modernization. Innovation. Research). 2024;15(1):115-131. (In Russ.) https://doi.org/10.18184/2079-4665.2024.15.1.115-131. EDN: tqsree

This work is licensed under a Creative Commons Attribution 4.0 License.

ISSN 2079-4665 (Print)
ISSN 2411-796X (Online)

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About the Authors

N. I. Ivashkova
Plekhanov Russian University of Economics
Russian Federation

Natalia I. Ivashkova, Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department

Marketing Department

Moscow

Researcher ID: HPD-3909-2023; Scopus ID: 57189091172

G. S. Timokhina
Plekhanov Russian University of Economics
Russian Federation

Galina S. Timokhina, Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department

Marketing Department

Moscow

Researcher ID: M-4416-2016; Scopus ID: 57221204007

I. P. Shirochenskaya
Plekhanov Russian University of Economics
Russian Federation

Irina P. Shirochenskaya, Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department

Marketing Department

Moscow

Scopus ID: 56669781900

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