Sustainable consumer behavior: research through the prism of generational theory | Timokhina | MIR (Modernization. Innovation. Research)

MIR (Modernization. Innovation. Research)
MIR (Modernizaciâ. Innovacii. Razvitie)

ISSN 2079-4665 (Print)
ISSN 2411-796X (Online)

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Timokhina G.S., Mkhitaryan S.V., Skorobogatykh I.I., Koryagina I.A., Lukina A.V. Sustainable consumer behavior: research through the prism of generational theory. MIR (Modernization. Innovation. Research). 2022;13(3):420-442. (In Russ.) https://doi.org/10.18184/2079-4665.2022.13.3.420-442

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ISSN 2079-4665 (Print)
ISSN 2411-796X (Online)

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About the Authors

G. S. Timokhina
Plekhanov Russian University of Economics
Russian Federation

Galina S. Timokhina, Associate Professor at Department of Marketing, Candidate of Economic Sciences, Associate Professor

36, Stremyanny lane, Moscow, 117997

S. V. Mkhitaryan
Plekhanov Russian University of Economics
Russian Federation

Sergey V. Mkhitaryan, Professor at Department of Marketing, Doctor of Economic Sciences, Professor

36, Stremyanny lane, Moscow, 117997

I. I. Skorobogatykh
Plekhanov Russian University of Economics
Russian Federation

Irina I. Skorobogatykh, Head of Department of Marketing, Doctor of Economic Sciences, Professor

36, Stremyanny lane, Moscow, 117997

I. A. Koryagina
Plekhanov Russian University of Economics
Russian Federation

Inga A. Koryagina, Associate Professor at Department of Marketing, Candidate of Economic Sciences, Associate Professor

36, Stremyanny lane, Moscow, 117997

A. V. Lukina
Plekhanov Russian University of Economics
Russian Federation

Anastasia V. Lukina, Professor at Department of Marketing, Doctor of Economic Sciences, Professor

36, Stremyanny lane, Moscow, 117997

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