METHODICAL APPROACH TO AN ASSESSMENT OF THE POTENTIAL OF THE BUSINESS MODEL OF THE ENTERPRISE

Purpose: the development of a methodical approach to carrying out objective assessment of a business model of the enterprise at justifi cation of investment decisions in the industry.

Methods: the study is based on the application of methods of analysis of financial state of enterprises, structural, statistical analyses, expert assessments and business modeling. Actual information about the industry obtained from the materials of the Center server corporate disclosure.

Results: widely known abroad the concept of business modeling is gradually finding its deserved recognition in the preparation of investment decisions in industry. Meanwhile, up to the present time specialists are not offered objective mechanism for assessing the degree of optimality of the business model of the industrial enterprise. Judgments about the excellence or badness of a business model are made on the basis of intuitive perception of experts about the completeness of the reflection in it of the main components of modern business. However, this approach in the justification of investment in industrial enterprise entails too high a price to erroneous conclusions based on subjective perceptions. To ensure an objective assessment of excellence models, the proposed methodological rationale of this work is based on comparing the actual parameters of the business and its target the formalized values.

Conclusions and Relevance: the recommended use of the mathematical apparatus of the factor analysis of the business model of the industrial enterprise makes the work to support investment decisions in a scientifically sound procedure that guarantees obtaining reliable results.

industry, enterprise, business model, target, integral estimation, dispersion, mathematical expectation, customer segments, key values, unique selling proposition, investments

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