Use of the Principles of Effectuation and Self-Organization Theories in Realization of Economic Capacity of Sports Organizations

Purpose: the aim of the article is research of mechanisms of the forming, development and use of economic capacity providing for increase in competitiveness of entrepreneurial sports organizations. Providing of sports activities efficiency for all participants is the main objective of sports management. Interest in sport in Russia considerably increased in recent years therefore sports management becomes more and more actual direction. Effective management is needed for sport also as for any other action. Methods: the research is based on use of the following methods: systematization, analysis and synthesis, generalization, method of analogies, comparative analysis, methods of classification, scientific abstraction, induction and deduction; methods of observation, graphic and tabular methods. Results: management mechanism for entrepreneurial sport organizations is developed by author. The mechanism is based on the principles of an effektuation and self-organization. The practical importance of work is that the received results can be applied as methodical base in activities of the sports organizations to development of the strategic and tactical plans providing sustainable development. Conclusions and Relevance: the offered mechanism assumes that, a fiducial component is main component in management of the sports entrepreneurial organizations. The offered mechanism is orientated on risk minimization of the main business processes and using of development uncertainty as source of competitive advantages.

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