Social Advertising Quality: Assessment Criteria

S. B. Kalmykov; F. I. Sharkov

MIR (Modernization. Innovation. Research)
MIR (Modernizaciâ. Innovacii. Razvitie)

ISSN 2079-4665 (Print)
ISSN 2411-796X (Online)

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Kalmykov S.B., Sharkov F.I. Social Advertising Quality: Assessment Criteria. MIR (Modernization. Innovation. Research). 2017;8(1(29)):60-71. (In Russ.) https://doi.org/10.18184/2079-4665.2017.8.1.60-71

This work is licensed under a Creative Commons Attribution 4.0 License.

ISSN 2079-4665 (Print)
ISSN 2411-796X (Online)

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About the Authors

S. B. Kalmykov
Research Center for Social and Labor Problems, Optima LLC, Moscow
Russian Federation

Research Center for Social and Labor Problems, Optima LLC; Doctor of Social Sciences

F. I. Sharkov
Russian Presidential Academy of National Economy and Public Administration, Moscow
Russian Federation

Professor, Chair of of the Public Relations and Media Polisy Department oif the Institute of State Service and Administration of the RANEPA; Doctor of Social Sciences

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