THE APPLICATION OF FORESIGHT PROJECTS IN FORMATION OF TECHNOLOGICAL COMPANIES’ INNOVATION DEVELOPMENT STRATEGY

In the article is considered the possibility of application of methodology of foresight to the formation of strategy of innovative development of technological companies. The application of existing approaches to defining targets and goals of innovation development does not meet the requirements of the nonlinearity of the modern processes of technological companies’ innovation development.

The goals and objectives. The purpose of this article is to study the possibilities of application of methods of foresight in forming of technological companies’ innovation development strategy. To achieve the goal, the author has solved the following problems: considered the interrelationship and interdependence between corporate strategy and technological companies’ innovation development strategy; defined the main problems of formation technological companies’ innovation development strategies; revealed the concept of "foresight" and diff erence in methodology of foresight and traditional forecasting techniques; defined the basic principles of foresight; presents the main stages of the foresight project implementation in technological companies.

Research methods. The theoretical basis of the study are the publications of Russian and foreign scientists in the field of formation and development of innovation strategies through the application of foresight methods at the level of national innovation system and at company level. As a methodological basis of the study used methods of analysis, synthesis, induction method, deduction method, the comparison, was applied certain aspects of the synergetic analysis.

Summary. The results of Russian and foreign researchers systematized by author confirm the possibility and necessity foresight projects implementation in formation and adjustment of technological companies’ innovation development strategies and in the national innovation system development. The principles of engagement of various social forces, communication, consent, concentration on the long-term period, coordination and systematic organization of the foresight project allows to expand the search scope and objectives of technological companies’ innovation development. The methodology of the foresight research facilitates the transition from an adaptive approach to changes in the environment for a constructive approach of forming the desired image of the future defining the directions of technological companies’ innovative development and the national innovation system development. During the successive stages of the foresight project based on the scanning of horizons and weak signals of changes identification in the external environment is setting strategic goals of technological companies’ innovation development, the selection of priority innovation projects to achieve strategic goals of innovation development.

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