PHARMACEUTICAL MANAGEMENT AND METHODS OF INNOVATIVE ENTREPRENEURSHIP
Abstract
Activities of small business in the field of pharmaceutical sales including spread of drugs through pharmacy sales widely debated in recent professional publications are discussed. The theme is very relevant today for both medical professionals and top managers of entities engaged in the sale.
About the Authors
E. V. Omelchenko
Russian Academy of entrepreneurship
Russian Federation
Russian Federation
doctor of economic Sciences, Professor, head. the Department "Marketing and public relations" of the Russian Academy of entrepreneurship
O. V. Zaytseva
Russian Academy of entrepreneurship
Russian Federation
postgraduate student, Russian Academy of entrepreneurship
Russian Federation
postgraduate student, Russian Academy of entrepreneurship
Review
For citations:
Omelchenko E., Zaytseva O. PHARMACEUTICAL MANAGEMENT AND METHODS OF INNOVATIVE ENTREPRENEURSHIP. MIR (Modernization. Innovation. Research). 2010;1(4(4)):83-89. (In Russ.)
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