THE MODELS OF STRATEGIC MANAGEMENT OF INFOCOMM BUSINESS

Consideration subject in this article are models of strategic management of large transnational information and communication business. The purpose of the presented work consists in formation of ideas of model of strategic management on the example of infocommunication business. For achievement of a goal the author of article carries out the analysis and synthesis of the existing practice of strategic management in infocommunication business. For achievement of a goal, as methodological base, the systems and logical analysis was selected. In water part of article the interrelation of a computerization of basic functions of a business management, by public and public institutions, growth of the enterprises of the information and communication sphere and formation of a pool of specially prepared labor with development of practice of a strategation is presented. In the main part of article practice of the organization of strategic management of infocommunication business in three leading fi rms of this branch of Microsoft, Dell, Intel is considered. Consideration is directly coordinated to evolution of the infocommunication branch defi ning regularities of strategic management. The model strategic management in the Microsoft company conceptually corresponds to strategy of growth and includes three elements: representation, participation and innovations. At the heart of model of strategic management of Intel there are two elements: fi rst, deduction of leader positions in the of a segment by means of development, productions and sales of the most eff ective and available goods at the price, secondly, is maximizing use value of the fi nal product of the company. Generally the model of strategic management of Dell includes three basic elements: development and use of the latest technologies, high quality of goods, eff ective interrelation in a value creation chain. As result of the experiment of strategic management of large information and communication business made in article of the analysis one general idea of formation of strategy of management of infocommunication business which consists in full recognition of inevitability of globalization processes in the modern world at the accelerated development of information technologies was selected. In these conditions, the companies use such strategic means of the competition, as: increase of productivity, mastering of the new markets, creation of new business models and attraction of talents on a global scale.

1. Агафонов А.Н. Стратегическое управление испытательными полигонами промышленности: тенденции, проблемы и пути их решения / Агафонов А.Н., Зильберштейн О.Б. М.: изд-во «Перо», 2013. 168 с.

2. Гурьянова И.А., Зильберштейн О.Б. Венчурный бизнес и университеты: опыт анализа иностранных исследований// МИР (Модернизация. Инновации. Развитие). 2012. № 12. 2012. С. 84–87.

3. Ершова Н.А. Концепция устойчивого развития – обеспечение экономической и социальной безопасности России // Вестник Академии права и управления. 2013. № 30. С. 87–90.

4. Осипов В.С. Теория и методология конкурентного взаимодействия хозяйствующих субъектов: дис. ... доктора экономических наук: 08.00.01 / Институт экономики Российской академии наук. Москва, 2013.

5. Dell. The mission. Онлайн документ: http://www.dellstorage.com/resources/document-center.aspx

6. Hansen Jeff. Microsoft Unveils a New Look. The Official Microsoft Blog: NEWS & PERSPECTIVES. Онлайн документ: http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23/microsoftunveils-a-new-look.aspx

7. Hioe W. National infocomm strategy and policy: singapore's experience. ICA Information № 74, General Issue, June 2001, рр. 1-12.

8. Joseph J. Strategic management of Dell. Delhi, IILM Group, 2010.

9. Microsoft: A Vision and Strategy for the Future. Онлайн документ: http://www.microsoft.com/about/diversity/en/us/vision.aspx#

10. Mishra R. The new strategy of Dell. The laptop case. Delhi, IILM Group, 2011.

11. Our Global Diversity & Inclusion Mission Statement. Intel Corporation Company Profile. Santa Clara, CA, US, 2010.

12. Robert A. Burgelman, Andrew S. Grove and Philip E. Meza Strategic Dynamics: Concepts and Cases. McGraw-Hill/Irwin, 2005.

13. White Stephen A Brief History of Computing. Cambridge, Trillian, 2004