Mechanism for realizing the export potential of a region based on smart complementarity

Purpose: to provide a rationale for optimizing the region's export potential realization mechanism through the integration of digital technologies and the concept of smart complementarity, ensuring adaptation to the global markets fragmentation and enhancing the competitiveness of regional enterprises.
Methods: general scientific methods (analysis and synthesis, induction and deduction, abstraction, and concretization) were used. To operationalize the concept of smart complementarity, structural modeling techniques and the design of information-analytical systems were utilized.
Results: a mechanism was developed that combines the conceptual framework of smart complementarity in trade flows between Russian regions and foreign countries, ecosystem interaction among foreign economic activity (FEA) participants. This mechanism incorporates an information-analytical system designed to analyze nuanced criteria, such as trade conditions, logistics, and political risks, for the formulation of regional export development strategies. The proposed mechanism was tested through the information-analytical system "Digital FEA Navigator", which provides regional enterprises and governmental authorities with tools to assess export opportunities, identify target markets, and develop strategies for entering foreign markets.
Conclusions and Relevance: the development of digital technologies facilitates the emergence of new business approaches. In this regard, the article develops and substantiates a mechanism for realizing regional export potential based on the principle of smart coupling, formalized in its structure and functions that integrate modern approaches to digital transformation and ecosystem interaction among foreign economic activity participants. The practical significance of the proposed framework was demonstrated through the development and piloting of the "Digital FEA Navigator" information and analytical system, which functions as a tool for export diversification, automation of analytics, and support for decision-making by foreign economic activity entities. The results pave the way for transitioning from targeted export support to the formation of sustainable digital ecosystems that enhance global competitiveness. The implementation of the proposed mechanism for realizing regional export potential based on smart complementarity will enable regions to respond flexibly to market changes, minimize risks, and strengthen their positions in new priority areas of export activity.

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