BUSINESS PLANNING STARTUPS IN CONTEXT, ATTRACTING VENTURE CAPITAL INVESTMENT
Abstract
The topic of this article is relevant, as the hallmark of innovative business development inRussiais a gradual but steady transition from uncivilized forms of business to the latest international study using the methods and tools of business planning. As the experience of western businessmen prerequisite for the success of creating a business from scratch, is to develop a business plan that allows you to specify how the essence and purpose of the project and the number of required investment funds.
Purpose / Objectives. The aim of the article is to analyze the theoretical and methodological foundations of business planning for startups to attract venture capital investment based on the study of foreign experience. Objectives of the article: consider the theoretical basis for planning a startup; - To analyze the experience of entrepreneurs planning a startup in Western countries.
Methodology. Methodological basis of this article appeared comparative and structural analysis methods.
Results. Preparing a business plan for a startup project is a complex and labor-intensive process, where the business plan is a business card needed to attract external funding, the road map for the initiator of the project, so its preparation no trifl es. As the experience of western businessmen, errors that may have occurred during the development of a business plan: the unreliability and incompleteness of the input information; ignoring the need to prepare an analysis of the market or use in its preparation unreliable sources; errors in the calculations carried out, their incompleteness; errors in the text part of the business plan, as well as non-compliance with the logic of the material, its scarcity, unprofessional calculations; lack of risk analysis. With the right approach to the preparation of a business plan it can be not only a formal document, but also a practical guide to the implementation of business ideas that will allow for timely assessment of the impact of the project, as well as adjust the original plans during the project, and monitor the impact of changes on profi tability project, its profi tability and attractiveness for investment.
Conclusions / signifi cance. Practical implications: The results of the study can be used heads startups at the design stage to improve the effi ciency of attracting venture capital investment.
About the Author
V. A. Vernikov
Plekhanov Russian University of Economics, Moscow
Russian Federation
Vitaly A. Vernikov, Ph.D., Assistant Professor of the Chair of «Accounting»
Russian Federation
Vitaly A. Vernikov, Ph.D., Assistant Professor of the Chair of «Accounting»
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Review
For citations:
Vernikov V.A. BUSINESS PLANNING STARTUPS IN CONTEXT, ATTRACTING VENTURE CAPITAL INVESTMENT. MIR (Modernization. Innovation. Research). 2014;5(4(20)):77-87. (In Russ.)
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