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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">mir</journal-id><journal-title-group><journal-title xml:lang="ru">МИР (Модернизация. Инновации. Развитие)</journal-title><trans-title-group xml:lang="en"><trans-title>MIR (Modernization. Innovation. Research)</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2079-4665</issn><issn pub-type="epub">2411-796X</issn><publisher><publisher-name>School of Public Administration</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.18184/2079-4665.2018.9.1.74-85</article-id><article-id custom-type="elpub" pub-id-type="custom">mir-810</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ИННОВАЦИИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>INNOVATION</subject></subj-group></article-categories><title-group><article-title>РЫНОК «БОЛЬШИХ ДАННЫХ» И ИХ ИНСТРУМЕНТОВ: ТЕНДЕНЦИИ И ПЕРСПЕКТИВЫ В РОССИИ</article-title><trans-title-group xml:lang="en"><trans-title>THE MARKET FOR BIG DATA AND ITS TOOLS: TRENDS AND PERSPECTIVES IN RUSSIA</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Митрович</surname><given-names>С.</given-names></name><name name-style="western" xml:lang="en"><surname>Mitrovic</surname><given-names>S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Митрович Станислав - докторант кафедры учета, анализа и аудита экономического факультета МГУ имени М. В. Ломоносова; Финансовый директор Таркетт Восточная Европа; доктор экономических наук, Университет в г. Нови-Сад, Республика Сербия.</p><p>119991, Москва, Ленинские горы, д. 1; 115280, проспект Андропова, дом 18, корпус 7</p></bio><bio xml:lang="en"><p>Stanislav Mitrovic - Doctoral student of the Department of accounting, analysis and audit of Economic faculty Lomonosov MSU; CFO Tarkett Eastern Europe; Ph.D. in Economics University Novi Sad.</p><p>1, Leninskie Gory, Moscow, 119991; 18, bldg. 7, Andropova prospect, Moscow, 115280</p></bio><email xlink:type="simple">Mitrovic.Stanislav@hotmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Московский государственный университет имени М.В. Ломоносова</institution><country>Чехословакия</country></aff><aff xml:lang="en"><institution>Lomonosov Moscow State University</institution><country>Czechoslovakia</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2018</year></pub-date><pub-date pub-type="epub"><day>04</day><month>04</month><year>2018</year></pub-date><volume>9</volume><issue>1</issue><fpage>74</fpage><lpage>85</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Митрович С., 2018</copyright-statement><copyright-year>2018</copyright-year><copyright-holder xml:lang="ru">Митрович С.</copyright-holder><copyright-holder xml:lang="en">Mitrovic S.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.mir-nayka.com/jour/article/view/810">https://www.mir-nayka.com/jour/article/view/810</self-uri><abstract><sec><title>Цель</title><p>Цель: Основная цель данной статьи состоит в исследовании возможности применения технологии управления «большими данными» для организаций различного профиля деятельности с целью совершенствования управленческого учета. Для достижения поставленной цели в статье решены следующие задачи: систематизированы подходы к понятию Big Data; определены возможности использования бизнес-аналитики и концепции Big Data в сфере экономического анализа; выявлены проблемы применения концепции Big Data в экономическом и управленческом анализе для использования в России.</p><p>Методология проведения работы: Данная статья основана на междисциплинарной концепции управления «большими данными» применительно к специфике функционирования и развития компаний различных секторов экономики. В качестве основных методов исследования использованы системный, структурный и сравнительный анализ. Для проведения исследования использованы статистические данные и аналитические обзоры, статьи в российских и иностранных научных изданиях.</p></sec><sec><title>Результаты работы</title><p>Результаты работы: Проведен углубленный анализ сущностного содержания термина «большие данные», что позволило сформулировать утверждение о том, что при работе с «большими данными» результат экономического анализа формируется в процессе последовательного моделирования, предполагающего «очистку» результата от излишнего «информационного шума», что объективно обосновывает использование для этих целей технологий бизнес-интеллекта (BI). Установлено, что распространение концепции Big Data в России пока ограничивается пилотными внедрениями и апробацией в отдельных секторах экономики. Проанализированы проблемы, сдерживающие развитие технологии Big Data в России.</p></sec></abstract><trans-abstract xml:lang="en"><sec><title>Purpose</title><p>Purpose: the main purpose of this article is to explore the possibility of applying the "large data" management technology for organizations of various activities with the goal of improving management accounting. To achieve this goal, the following tasks must be solved in the article:  systematize approaches to the concept of Big Data; to determine the possibilities of using business analytics and the Big Data concept in the sphere of economic analysis; to identify the problems of applying the Big Data concept in economic and management analysis for use in Russia.</p></sec><sec><title>Methods</title><p>Methods: this article is based on the interdisciplinary concept of managing "large data" in relation to the specific functioning and development of companies in different sectors of the economy. As the main methods of research used system, structural and comparative analysis. For the study, statistical data and analytical reviews, articles in Russian and foreign scientific publications were used.</p></sec><sec><title>Results</title><p>Results: an in-depth analysis of the essential content of the term "large data" was carried out, which made it possible to formulate the assertion that when working with "large data", the result of economic analysis is formed in the process of sequential modeling, which involves "cleaning" the result of excessive "information noise that objectively substantiates the use of business intelligence technologies (BI) for these purposes. It is established that the spread of the Big Data concept in Russia is still limited to pilot implementation and testing in certain sectors of the economy. The problems constraining the development of Big Data technology in Russia are analyzed.</p><p>Conclusions and Relevance: the materials stated in the article show that in modern conditions, the use of technology for processing "large data" acquires special significance with the aim of integrating into the economic analysis of organizations. The proposed approaches are applicable to the activities of various organizations operating in different sectors of the economy. The research conducted in this article represents the development of scientific ideas about modern methods of economic analysis and business intelligence based on the processing of "large data", as well as the existing problems of their implementation in the practice of Russian companies. Practical application of Big Data technology allows improving the management and economic accounting procedures for companies of different organizational and legal forms that carry out activities in different sectors of the economy, taking into account modern economic and social trends and, as a consequence, ensure their sustainable development.</p></sec></trans-abstract><kwd-group xml:lang="ru"><kwd>«Большие данные»</kwd><kwd>экономический анализ</kwd><kwd>моделирование</kwd><kwd>бизнес-интеллект</kwd><kwd>проблемы внедрения технологии Big Data в России</kwd><kwd>современные информационные технологии</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Big data</kwd><kwd>economic analysis</kwd><kwd>modeling</kwd><kwd>business intelligence</kwd><kwd>the challenges of implementing big data technologies in Russia</kwd><kwd>modern information technologyg</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Бабурин В.А., Яненко М.Е. 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