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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">mir</journal-id><journal-title-group><journal-title xml:lang="ru">МИР (Модернизация. Инновации. Развитие)</journal-title><trans-title-group xml:lang="en"><trans-title>MIR (Modernization. Innovation. Research)</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2079-4665</issn><issn pub-type="epub">2411-796X</issn><publisher><publisher-name>School of Public Administration</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.18184/2079-4665.2022.13.4.737-750</article-id><article-id custom-type="elpub" pub-id-type="custom">mir-1378</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>РАЗВИТИЕ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>RESEARCH</subject></subj-group></article-categories><title-group><article-title>Методика выявления перспективных зон для развития велошеринга в городском пространстве</article-title><trans-title-group xml:lang="en"><trans-title>Methodology for identifying promising areas for the development of bicycle sharing in urban space</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-1963-0021</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Завьялов</surname><given-names>Д. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Zavyalov</surname><given-names>D. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Завьялов Дмитрий Вадимович, кандидат экономических наук, доцент; заведующий кафедрой предпринимательства и логистики</p><p>Москва</p><p>Researcher ID: G-1642-2017,</p><p>Scopus ID: 57201011219</p></bio><bio xml:lang="en"><p>Dmitry V. Zavyalov, Candidate of Economic Sciences, Assistant Professor; Head of the Department of Entrepreneurship and Logistics</p><p>Moscow</p><p>Researcher ID: G-1642-2017,</p><p>Scopus ID: 57201011219</p></bio><email xlink:type="simple">Zavyalov.DV@rea.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-2939-4974</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Завьялова</surname><given-names>Н. Б.</given-names></name><name name-style="western" xml:lang="en"><surname>Zavyalova</surname><given-names>N. B.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Завьялова Надежда Борисовна, кандидат экономических наук, доцент; ведущий научный сотрудник научной лаборатории интеллектуальных систем управления в предпринимательстве и логистике</p><p>Москва</p><p>Researcher ID: AAE-9101-2021,</p><p>Scopus ID: 57201013272</p></bio><bio xml:lang="en"><p>Nadezhda B. Zavyalova, Candidate of Economic Sciences, Assistant Professor; Leading Researcher at the Scientific Laboratory of Intelligent Control Systems in Entrepreneurship and Logistics</p><p>Moscow</p><p>Researcher ID: AAE-9101-2021,</p><p>Scopus ID: 57201013272</p></bio><email xlink:type="simple">Zavyalova.NB@rea.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-7339-9361</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Гришин</surname><given-names>А. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Grishin</surname><given-names>A. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Гришин Алексей Игоревич, кандидат экономических наук; доцент кафедры предпринимательства и логистики</p><p>Москва</p><p>Scopus ID: 57217148716</p></bio><bio xml:lang="en"><p>Alexey I. Grishin, Candidate of Economic Sciences; Assistant Professor of the Department of Entrepreneurship and Logistics</p><p>Moscow</p><p>Scopus ID: 57217148716</p></bio><email xlink:type="simple">Grishin.AI@rea.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-2270-1874</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Строганов</surname><given-names>И. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Stroganov</surname><given-names>I. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Строганов Игорь Алексеевич, кандидат экономических наук; доцент кафедры предпринимательства и логистики</p><p>Москва</p><p>Researcher ID: GWV-5625-2022,</p><p>Scopus ID: 57209774257</p></bio><bio xml:lang="en"><p>Igor A. Stroganov, Candidate of Economic Sciences; Assistant Professor of the Department of Entrepreneurship and Logistics</p><p>Moscow</p><p>Researcher ID: GWV-5625-2022,</p><p>Scopus ID: 57209774257</p></bio><email xlink:type="simple">Stroganov.IA@rea.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Российский экономический университет имени Г. В. Плеханова</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Plekhanov Russian University of Economics</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>04</day><month>01</month><year>2023</year></pub-date><volume>13</volume><issue>4</issue><fpage>737</fpage><lpage>750</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Завьялов Д.В., Завьялова Н.Б., Гришин А.И., Строганов И.А., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Завьялов Д.В., Завьялова Н.Б., Гришин А.И., Строганов И.А.</copyright-holder><copyright-holder xml:lang="en">Zavyalov D.V., Zavyalova N.B., Grishin A.I., Stroganov I.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.mir-nayka.com/jour/article/view/1378">https://www.mir-nayka.com/jour/article/view/1378</self-uri><abstract><p>Целью статьи является представление авторской методики выявления перспективных зон для развития шеринговой велоинфраструктуры, апробированной на примере отдельных районов города Москвы.</p><sec><title>Методы</title><p>Методы. Исследование основано на контент-анализе научных публикаций отечественных и зарубежных ученых и практиков, нормативно-правовой базы в области развития велошеринга, анализе статистических данных, кабинетных исследованиях пространственного размещения городских объектов, являющихся точками притяжения жителей города. Для тестирования предложенной авторами методики использовался метод визуального наблюдения уровня развития велоинфраструктуры, методы сравнительного анализа для выявления перспективных зон развития велошеринга.</p></sec><sec><title>Результаты работы</title><p>Результаты работы. Выполнен анализ научных исследований по вопросам эффективного размещения велошеринговой инфраструктуры. Показана необходимость разработки методики выявления перспективных зон для развития велошеринговой инфраструктуры в городе Москве. Разработана методика выявления территорий города, наиболее перспективных для развития велоинфраструктуры. Предложена система оценки уровня развития инфраструктуры, позволяющая выполнить сравнительный анализ выявленных зон для получения заключения о перспективности развития в них велотранспортной инфраструктуры.</p></sec><sec><title>Выводы</title><p>Выводы. Предложенная в статье методика выявления перспективных зон для развития велошеринговой инфраструктуры состоит из ряда этапов, в результате выполнения которых: 1) выявляются географические объекты, относящиеся к точкам притяжения пользователей велотранспортной инфраструктуры, 2) определяются наиболее перспективные территории по числу точек притяжения, 3) оценивается уровень развития велотранспортной инфраструктуры на данных территориях на основе упрощенной системы оценок. Это позволяет определить перспективные зоны организации движения велосипедистов и сбалансировать территориальное размещение объектов для развития велотранспорта в городском пространстве.</p></sec></abstract><trans-abstract xml:lang="en"><sec><title>Purpose</title><p>Purpose: to present the author's methodology for locating perspective zones for bicycle sharing infrastructure development tested on the example of certain districts of the city of Moscow.</p></sec><sec><title>Methods</title><p>Methods: the study is based on the application content-analysis of scientific publications and legal documents on bicycle sharing, analysis of statistical data and desk research of spatial location of urban point of attraction. The authors used visual observation and the method comparative analysis to choose the optimal zone for bicycle sharing development to test the proposed method.</p></sec><sec><title>Results</title><p>Results: the analysis of scientific research on the effective location points of bicycle sharing infrastructure is carried out. The research showed the need for the development of a methodology for locating perspective zones for bicycle sharing development in Moscow city. A method has been developed to identify the territories of the city that are most promising for the development of cycling infrastructure. The article offers the system of assessment of the level of development of infrastructure, which allows to perform a comparative analysis of the identified zones to make a conclusion on the prospect of development of the cycling infrastructure.</p><p>Conclusions and Relevance: the proposed methodology for locating perspective zones for bicycle sharing infrastructure includes several stages: 1) identification of geographical points of attraction for bicycle-users, 2) selection of the most prospective areas containing maximum amount of point of attraction, 3) assessment of the cycling infrastructure development based on the simplified assessment system. It allows to locate perspective zones for cycling and for balancing the location organizing of the sharing infrastructure for cycling development in urban space.</p></sec></trans-abstract><kwd-group xml:lang="ru"><kwd>транспортная мобильность</kwd><kwd>велотранспортная инфраструктура</kwd><kwd>шеринг</kwd><kwd>методология</kwd><kwd>микромобильность</kwd></kwd-group><kwd-group xml:lang="en"><kwd>transportation mobility</kwd><kwd>transportation infrastructure</kwd><kwd>micromobility</kwd><kwd>sharing</kwd><kwd>methodology</kwd><kwd>cycling infrastructure</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Статья подготовлена в рамках государственного задания Министерства науки и высшего образования № FSSW2020-0009 «Разработка методологии управления конкурентоспособностью предприятий в сфере товарного обращения в условиях цифровой экономики»</funding-statement><funding-statement xml:lang="en">The article was supported by the Ministry of Science and Higher Education, as a part of the state task № FSSW-2020-0009 "Development of the methodology for managing the competitiveness of the companies in the sphere of commodity circulation in digital economy"</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Adner R. 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